LURU is an independent magazine and creative studio rooted in Bengaluru. We are a home for courageous ideas and thought-provoking design brought to you by the city’s best writers and artists.
We have a podcast, a video series, a newsletter, and a quarterly print magazine featuring non-fiction, essays, short fiction, art, and photography.
quarterly
Print Magazine
LURU Magazine is the thinking Bangalorean’s companion to the city. Each issue picks apart a single theme, taking you across town through tales and travels, both real and imagined. Plus: new, original art, photography, and design to refresh the eyes through which you see the world. Threaded together with the wit, warmth, and curiosity of ordinary, extraordinary Bangaloreans, LURU Magazine is built to nourish your mind and enrich your inner life.
Subscribe to the magazine here or head to one of our partner bookstores to get your copy.
To publish your writing, artwork, or photography with us, follow our Instagram page for our open calls. If you want to send us a correction, kind words, or no-context pictures of your cats, email us at editor@lurumag.com.
LURU
Newsletter
Our staffers criss-cross the city to spill its secrets, uncover its quirks, and dive into its thriving subcultures. Meet Bengaluru’s cutting-edge artists, off-beat entrepreneurs, and maverick change-makers who continue to reinvent the city we know and love. Every Wednesday, the newsletter drops into your inbox with a fresh story.
Luru
Minis
This is our collection of video shorts. Luru Diaries takes you down Bengaluru’s back-alleys to reveal hidden treasures. Pop into artists’ studios with Luru Hangs to learn about their practice and pleasures. Be the fly on the wall while experts and writers weigh in on pressing issues with Luru Discussions, sneak into a music room with Luru Gigs, or discover a happy surprise with Joy in Luru and many more windows into the bustling city. Here, we celebrate Bengaluru and its many thrilling facets.
Luru
Events
We host a range of in-person events, from flea markets and pop-ups to talks, performances, and workshops. Follow our social media pages for upcoming events. If you have a space for workshops in writing, design, or photography, or would like to explore a creative collaboration, get in touch with us at editor@lurumag.com.
THE TEAM
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Editor-in-Chief
Nandini V.
Nandini V. is a pseudonymous Indian writer and journalist. She uses a pen name because it frees her from identifying too closely with anything she produces.
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Consulting Editor
Anishaa Tavag
Anishaa Tavag (she/they) is a Bengaluru-based writer, editor, dancer, and certified teacher of yoga and the Alexander Technique.
Instagram: @talesoftavag
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Digital Editor
Joshua Muyiwa
Joshua Muyiwa is a Bengaluru-based poet and writer. Here, he leads the LURU Newsletter and co-produces LURU Minis.
Instagram: @silverbangled
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CREATIVE DIRECTOR
Raghav Krishna
A multi-disciplinary designer and musician. With over a decade of experience crafting brands and identities, Raghav now collaborates with those who are passionate about finding a unique voice and challenging the status quo.
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DESIGN LEAD
Aditya Bharadwaj
By trade a designer, by hobby a gardener and hot-sauce alchemist. Aditya Bharadwaj reimagines culture and identity through interdisciplinary design.
Instagram: @badie__a
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EXECUTIVE PRODUCER
Nikhil Ravichandar
Nikhil Ravichandar is an applied behavioural scientist and the self-styled “Head of BS” (Behavioural Science, obviously) at Dead End Right Studios. When not overthinking human behaviour, he’s busy negotiating with a one-year-old who always wins.
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CREATIVE PRODUCER & PHOTOGRAPHER
Gaurav Krishna
Creative Director at Dead End Right Studios, Gaurav Krishna is a multidisciplinary storyteller with a distinctive voice shaped by his expertise in film, photography, and sound design.
gaurav@deadendright.com
Instagram: @ava.kkai
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PARTNERSHIPS LEAD
Yamuna Kali
With a background in theatre, history, international law, and human rights, Yamuna’s work focuses on people’s resistance against systems of oppression. For her, research and theatre are ways of listening more closely—to people, to herself, and to what is often overlooked.
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BEHAVIOURAL SCIENCE LEAD
Rashmi Kamath
Rashmi (she/they) is a behavioural science researcher at DER Studios, where she brings a psychology background and a people-first lens to everything she does. Her work explores how narrative shapes what we see, what we choose, and who we think we are. When she’s not asking “why,” she’s trying not to trip over paint.